For more than a decade, PayPal maintained a relationship with Nigeria that can only be described as one-sided, dismissive, and economically damaging. From the moment PayPal officially entered Nigeria in 2014, hope spread quickly across the digital economy. Freelancers, content…
AN OPEN LETTER TO SENATOR NATASHA AKPOTI-UDUAGHAN Understanding Why Nigerian Creators Earn Less And How We Can Fix It By Isaac Jesumbo (Our Digital Professor) Introduction: A Turning Point for the Nigerian Digital Economy Your Excellency, Senator Natasha,Your intervention in…
Kanayo O. Kanayo Reacts to Streaming Disparity – Isaac Jesumbo Explains the Real Reason Veteran Nollywood actor Kanayo O. Kanayo has stirred conversation after reacting to Donawon’s viral video revealing that 1 million streams in Nigeria earn just $300, while…
Isaac Jesumbo Isaac Jesumbo is a digital marketer with proficiency in website development, blogging, YouTube channel growth and social media ads. As a professional with humble backgrounds, Isaac Jesumbo realized early enough that he had to do more than the…
Cotonou, République du Bénin – 1er décembre 2024 La Conférence Digital Explore (DEC) 2024, qui s’est tenue le 30 novembre au Love and Light Multipurpose Hall, PK11, Cotonou, a été saluée comme un événement transformateur, alliant leadership intellectuel, expression culturelle…
Cotonou, Benin Republic The Digital Explore Conference (DEC) 2024, held on November 30 at Love and Light Multipurpose Hall, PK11, Cotonou, has been celebrated as a transformative event, blending thought leadership, cultural expression, and digital innovation. Despite an initial postponement…
In a dramatic shift that’s transforming the digital marketing landscape, artificial intelligence (AI) is emerging as the driving force behind the industry’s latest advancements. As businesses scramble to stay ahead of the curve, AI is proving to be more than…
If you’re not seeing the returns you want from your investments, you’re doing something wrong. Let’s cut through the noise and get straight to the strategies that will transform your ROI from mediocre to spectacular. Ready to make your money…
In the ever-evolving landscape of digital advertising, influencer marketing has emerged as a powerful tool for building brand awareness and driving engagement. But as an ad-buying expert, I’ve observed a critical gap in how businesses approach influencer collaborations, especially when…
Crack the Code to a Winning Content Marketing Strategy: Your Step-by-Step Blueprint for 2024 Let’s cut to the chase: in today’s hyper-competitive digital world, a mediocre content marketing strategy just doesn’t cut it. If you want to rise above the…